Case Studies — Gregory Siegal

Increased confidence in R/GA’s enterprise workforce management tools by redesigning an app with 20 years of tech/design debt.

Executive Director, Product Design (2019-Present)

Built the Product Design team.

Hired and managed 2 full-time product designers.
Crafted and implemented design processes and deliverables on a team that hadn’t had a full-time design team in 20 years.

Managed the successful global launch of the MVP and several additional core product features.

Up to 28% increase in satisfaction scores reported by users across core product features.
Led user research that informed the creation of the team’s first cohesive product roadmap.
Oversaw the creation and implementation of a new front-end design system and tech stack.

💻 Best Viewed on Desktop

Increased organic sign-ups with a new and improved brand storytelling web design system.

Embedded Creative Director, Experience Design (2017-2019)

Increased sign up rates for both Drivers and Riders on all redesigned pages.

For Drivers: Due to the high paid-marketing costs for acquiring drivers, our redesign was hugely cost-saving for Uber - driving more organic (free) driver acquisitions via the site.
For Riders: Prospective customers were more likely to convert to riders as a result of our work.

New WCAG AA compliant pages load nearly 50% faster - ensuring speedy, equitable access to Uber.com from around the world.

Consolidated Nike’s internal suite of marketing tools to enable seamless global collaboration in time for the launch of the Nike App.

Associate Creative Director, Experience Design (2015-2016)

Beacon was the planning and publishing tool that successfully powered the 2016 launch of the Nike+ app.

🔒 Password Required