June 2011 - June 2012

Brief:
Translate Nike’s popular NIKEiD builder experience to phones and tablets. 

Result:
The first fully HTML shoe customization experience. NIKEiD was already a hugely popular desktop experience but, Nike knew that the next challenge was to conquer mobile.

It was essential that NIKEiD visitors were able to get closer to “touching” the product than ever before. Visitors can swipe to rotate their shoe and tap anywhere on the product to customize. 

Role:
Senior Experience Designer

Responsibilities:
Information Architecture
Interaction Design

Awards:
2013 Webby Award for Best Mobile Shopping Experience

Visit NIKEiD.com (on iPad and iPhone)