September 2014 - February 2015
Design and build an e-com site for 75 products in two months.
Wink is an app that allows you to sync all of your smart home devices. In the Fall of 2014 they asked us to design and build an e-com experience that launched in partnership with several pieces of video content (also being created by R/GA). Wink wanted their customers to know that connected homes are not as complicated, expensive, and inaccessible as some would believe. Our goal was to make their products feel as simple and approachable as possible.
My Role: Experience Design Director
During this tight deadline, I was responsible for the interaction design of the site. I worked in close partnership with a visual design director and together, we helped establish the design elements, patterns, and pages that would come together to create wink.com.
This project was my first experience working in agile and the team worked together so well that I still borrow and implement processes that I learned from this project with my teams, today.
June 2012 - 2015
Inspire Nike consumers through brand storytelling, integration of Nike’s digital services, and leveraging Nike’s massive social following.
In 2012, R/GA redesigned Nike.com bringing the Brand and Commerce businesses of Nike closer than ever before. Since then, the challenge of maintaining Nike.com has been an exercise in pushing the boundaries of a restricting yet powerful CMS that allows our team to publish pages in over 50 countries and 32 different languages at a moments notice.
Experience Design Director
June 2011 - June 2012
Translate Nike’s popular NIKEiD builder experience to phones and tablets.
The first fully HTML shoe customization experience. NIKEiD was already a hugely popular desktop experience but, Nike knew that the next challenge was to conquer mobile.
It was essential that NIKEiD visitors were able to get closer to “touching” the product than ever before. Visitors can swipe to rotate their shoe and tap anywhere on the product to customize.
Senior Experience Designer