Working with the promotional product company LEEDS, the aim of this project was to create a soft product based on the form language of a chosen brand within a given demographic. The final prototype was manufactured by LEEDS' factory overseas.
"My group of three chose the watch brand TagHeuer for our 'high-end, Active Sport/Urban Metro' demographic. We created a computer case in which the computer can be easily used in a public space without removing it from the bag."
Created in collaboration with Drew Hendrickson and
Eamae Mirkin.
