gsiegal@andrew.cmu.edu
The goal of this project was to analyze and "decode" the brand ALESSI and then apply the understanding of ALESSI's values, users, identity to the development of a pocket-sized digital camera.
"I found many similarities between the design-aware elitism of ALESSI customers and the subculture of modern Polaroid camera users, inspiring me to design a modern Polaroid camera for the digital age. Through my research I came across Zink printing technology, enabling my design for a digital camera that could print small photos instantly."
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